Why did Payfast rebrand to Network International?
The rebrand of Payfast, the company, into Network International is the latest stage of its integration into its parent organisation, following the acquisition of Payfast by Network in 2021. The company Network now offers an ecommerce solution called Payfast, which South African businesses can use to accept a variety of payment methods online.
As Network, our collective vision is to strengthen our local offering by providing access to global expertise, resources and capabilities – ushering in a new era of unified payments innovation in South Africa. Find out more about the rebrand in our blog here or press release here.
Who is Network International?
Network International, which acquired Payfast in 2021, is the leading enabler of digital commerce in the Middle East and Africa (MEA) region. With over 30 years of experience in delivering innovative solutions that drives revenue and profitability for their customers, Network has grown from strength to strength to become the largest acquirer in the UAE.
You can find out more about Network International’s acquisition of Payfast here, and our coming together with Paygate and SiD here. More information about Network International can be found on the website here: https://www.network.ae/en
Does Payfast still exist?
While Payfast the company has rebranded to Network International, the name Payfast remains as the ecommerce solution of Network, catering specifically to the South African market. For now, Payfast’s website, payfast.io, remains as is, as does the sign-up journey for new merchants on the website.
What does the Payfast rebrand mean for merchants?
For now, there are minimal changes affecting existing merchants, and new merchants signing up with Payfast to accept payments online. As described in our blog, the main change is that our email domain is transitioning from payfast.io to network.global, and merchants can expect to see updates to our colour scheme to match Network. Existing merchants can continue using the Payfast integration on their websites and manage their business on the Payfast Dashboard. As Network, we’ll be able to offer our merchants an extended range of payment solutions and value-added services that cater for a unified payments experience. Find out more in our blog.
What does the Payfast rebrand mean for consumers?
For now, there are minimal changes affecting online shoppers who check out on the Payfast payment page. The payment journey remains exactly the same; online shoppers will just see an updated Payfast logo, which includes the Network chevron, and an updated colour scheme that matches the Network colours of Atlantic Blue and Amaranth Red.